Welcome to our guide on Facebook Cover Photo Pixels
This post will show you the correct Facebook cover photo pixel to use.
Wrong. So incorrect.
One of the most crucial elements of a business’s Facebook page is the cover picture. It resembles the window screen of your shop– if it’s dull or ugly, it won’t generate interest.
So exactly what should you put in your social networks storefront window? Here are 8 remarkable concepts for developing the Facebook cover image of your dreams, motivated by brand names who already have an outstanding visual presence. Prepared to get begun? Here we go!
Facebook Cover Photo Pixels
1. Align to the Right
Where is your profile photo? On the left side of your profile. So where should you put words, important images, or graphics when you’re designing a cover picture? On the right. It’s a quite uncomplicated concept, but you ‘d be shocked at the number of individuals and organisations mess it up.
On the WB’s page for the fictional Harry Potter, the image is put so that the focal point is clearly visible. Nothing of real interest is obscured by the profile image, and the page is compositionally balanced. Perk pointer: whenever you utilize an image of a face, the individual should be “looking” in the direction of your material– in this case, the cover photo.
2. See the Big Photo.
Your profile image will conceal a little area of your cover image, but you can make that work for you– just search for the huge picture! Some of my preferred cover photos are those that include the profile picture as part of the larger image. These ingenious photos actually stick out.
You see exactly what I indicate? Carlsberg uses their profile image to boost their cover picture (and highlight their item, the beer itself).
This Captain Morgan cover photo/profile picture mash-up is so smooth that, at first glance, you might really believe that the bottle is on the page! Note that the profile picture works well independently of the cover photo. When you see that icon turn up in your newsfeed, there’s no mistaking its source.
3. Be Your Own Billboard.
Facebook is about making connections and revealing off your enjoyable side, however it’s also a place to develop your brand name. Believe of your cover picture as totally free signboard area on one of the most popular social networks worldwide– utilize it!
Sticking to the “Start Here” style used in their television commercials, CarMax produced this attractive, top quality ad for their Facebook cover image. Visually pleasing, this bright and cheerful image also helps to strengthen CarMax’s brand.
In this cover photo, Cvent got a little more specific in advertising their services. Who requires an “About” section when you can put everything that needs to be said onto your cover picture? Note that the image’s background is extremely basic, keeping the text-heavy image from appearing too crowded.
4. Use a Call-to-Action.
From my college interaction classes, to marketing seminars, to meetings at work– if I’ve learned the excellent value of any one thing, it’s your call-to-action, or CTA. Social media is an effective tool when it comes to lead generation, and including a CTA in your cover photo encourages visitors to act. Whether you want to get likes, sees to your site, or entries in a contest you’re hosting, a cover image CTA will help.
Marketo is presently using their Facebook page to promote The Marketing Nation Top, utilizing a cover photo CTA. As in the example from Cvent, a downplayed background image makes the CTA pop.
Wishpond uses their cover picture to overtly welcome readers to do something about it, with an actual arrow indicating the spot where audiences can enter their contest. This is an excellent example of how a cover picture can own people to act.
5. Introduce Yourself.
Are you proud of your team? Do you wish to reveal off your staff? Do it with a cover photo!
n this older cover picture, The New York Times takes you into their office and reveals you their whole staff. It’s a fantastic check out the big, beautiful workplace of individuals who compose the news that you check out.
Not rather as big as The New York Times? Not an issue! This little marketing agency utilizes their cover picture to show potential clients that they won’t be working with a huge, “faceless” corporation.
6. Interest Feelings.
While turning your cover photo into a CTA or a billboard can be excellent, an emotionally resonant cover photo can be similarly effective.
Facebook’s own cover picture is a perfect example of how images can tap into emotions. It likewise is totally on -brand name. What is Facebook about? Linking. Exactly what does this image convey? Connection. This image comes down to the heart of social networking, and makes visitors feel favorable about their brand.
This Toyota cover image, which has to do with 2 years of ages, likewise informs a specific, mentally resonant story with only a single image. Visitors will instantly associate Toyota with flexibility, and with enjoying the flight of life– no words essential. Plus, who doesn’t enjoy a happy canine?
7. Stay Real to Your Brand.
There’s absolutely nothing even worse than a brand that changes mascots, mottos, or jingles every other day. Individuals like consistency and familiarity, and your Facebook cover picture is a great place to strengthen your familiar message.
Ben & Jerry’s, for example, has always had to do with the cows. Their Facebook cover picture doesn’t wander off from that reality.
Nike strengthened their brand name with this simple, uncomplicated cover image. All that they need is their familiar Nike swoosh, and their renowned “Simply Do It” motto. They’ve stated whatever they require to state.
8. Start a Discussion.
A hashtag is a powerful thing, my pals– recently, we’ve even seen hashtags play a role in political transformations. When you toss a hashtag onto your cover picture, you have the power to get people talking.
Coca-Cola’s present cover picture consists of a vibrant logo design, a picture of 3 young women wearing sports gear, and a strange hashtag. You inform me that you’re not curious.
Ford Mustang’s cover photo hashtag is less mystical, however equally effective. You can use the hashtag to look for “#Mustang” and see exactly what other individuals are stating about this well-known sports vehicle.
This has actually just been a brief sampling of the amazing cover photos I have actually seen. Exactly what are some of the most innovative, appealing, or gorgeous brand cover images you’ve come across on Facebook?
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