While starting a Facebook page , many get stuck when it comes to selecting the right Facebook page type, not to mention choosing from the long list of page categories. The good thing is, you can change your page type later if you get it wrong. Getting it right from the start the first time has its perks though, one it being that Facebook will automatically give your business the most relevant information page to complete. This helps your fans find you or your businessandfind out what they want to know about you, and gives you the chance to share exactly what you want fans to know; plus it helps with your SEO (Search Engine Optimisation) to get more love from search engines like Google.
This post gives a detailed explanation of each of the Facebook page types to help you make the right choices for whatever purpose you might want to create a Facebook page for.
Facebook offers six types of Facebook Pages so that you can choose the one that best fits with your product, service, brand, or business. Read below to get a feel of what each type is about.
(A) Local Business Or Place
This Page type is for bricks-and-mortar businesses. Choose this type only if you truly have a local, open-to-the-public type of business. When you choose this category, a Facebook Place is automatically created for you, as well where people can check in.
NOTE: Don’t list your home office as a Local Business!
The Local Business or Place option offers a drop-down menu with 40 category choices. You can choose one of these categories to create a Page. Or, if none of the categories fits your business, choose the Local Business category and go from there. The Info Profile for this type of business Page is very detailed, with editing fields for hours of operation, parking options, and price ranges.
(B) Company, Organization Or Institution
This Page type is for a company that isn’t necessarily open to the public the way a local business would be. Many of the categories in this drop-down menu are the same as those for the Local Business or Place type, but the resulting Info Page won’t have the same detailed interface to fill in for prices, parking, and so on.
NOTE: If you have multiple stores in the same city, you need to sit down and decide on a company policy about Facebook Pages. Do you or your store managers want to manage one Page or a Page for each store? Starbucks runs one company Page, for example; Aveda has a custom link that helps you find a local store.
Obviously, these are large corporations, but other companies give managers the option to open a Page as long as they adhere to company social media policies.
(C) Brand Or Product
If you sell an actual physical product, this is the Page type to consider. Facebook offers many categories: cars, clothing, computers, pet supplies, and a generic product/service category.
(D) Artiste, Band Or Public Figure
Obviously, if you’re a band or artist, this type is the one to choose, but this Page type also covers politicians, businesspeople, chefs, dancers, and actors. You may think that the actor category would be in Entertainment (see the next bullet), but it isn’t! It’s here, under the Artist, Band or Public Figure.
NOTE: Use this type for your band. However, if you’re promoting your CD on Facebook, use the Entertainment type with the category Album.
If you have a TV show or a magazine, or are creating a Page just for your music CD, select this Page type. There are close to 30 different categories listed here. Why is Library listed as a category under Entertainment? Is your library entertaining?
(F) Cause Or Community
If you’ve been on Facebook for a while, don’t confuse this type of Page with the Causes application. If you’re new to Facebook and are creating a Page for a nonprofit or community organization, don’t select this Page type — instead, opt for Company, Organization, or Institution, and select the category of Non-Profit.
Don’t lose too much sleep about the Page category. Page type and category setting can be adjusted later.