WAEC Marketing Syllabus 2021/2022 PDF | Download Latest Syllabus Here

WAEC Marketing Syllabus 2021/2022. With WAEC Marketing syllabus candidates will be able to prepare effectively for the forthcoming WAEC Examination. Here, you will be given and guided on the current WAEC marketing scheme of work.

The Marketing syllabus at the Senior Secondary School level in Nigeria is made to test the student’s basic knowledge of marketing. It covers an overview of marketing, marketing concepts, marketing mix, consumer and organizational behavior, marketing management, and entrepreneurship.

WAEC Syllabus for Marketing 2021 Updated

Introduction to Marketing

(a) Meaning;

(b)      Explanation of basic terms in marketing: needs, wants, demands, product, exchange, transactions, and markets,

(c) Brief history of marketing in Nigeria;

  (d) Functions of marketing. 
     
2Marketing Concepts(a)Meaning; 
  (b) Various marketing concepts (production, product, selling, 
  marketing and societal marketing). 
    
3Marketing Mix and(a) Meaning; 
 Marketing(b)  Elements (4 Ps); 
 Environment 
    
  (c)i Explain Marketing Environment 
  (c)ii Factors affecting marketing environment: 
  political; 
  cultural; 
  religious; 
  economic; 
  technological; 
  social. 
     
4.Products(a)Meaning; 
  (b) Classification (Industrial goods, consumer goods, 
   services, primary and secondary products and mineral 
   products-oil and non oil; 
  (c) Distinctions between classes of products. 
  (d) Product Design* 
    
5.Markets(a) Meaning; 
  (b) Classification: 
  Consumer; 
  –   Organization (industrial, reseller and government) 
    
6.Consumer and(a) Meaning; 
 Organizational   
     
 Behaviour(b)Influencing factors;
  (c)  Decision process in logical order
   
7.Marketing Planning(a)i Meaning, process and importance;
 and Researchii Elements of marketing planning;
  iii Information required for marketing planning
  (b) Reasons for marketing planning and research.
  (c) Utilization of feedback
   
8Pricing(a) Meaning;
  (b)i Strategies (haggling, cost-plus, demand and
   competition);
  ii Application of strategies*
  (c) Price determinants.
    
9Advertising(a)Definition;
  (b)Functions;
  (c) Media – meaning, types, advantages and disadvantages.
  (d) Production of sample adverts*
   
10Sales Promotion(a) Meaning and Functions;
  (b) Forms – price-off, coupons, salesmen competition,
   loyalty schemes, premium offers, trade-in-allowance,
   sampling, training schemes, and merchandising incentives.
   
11Merchandising(a) Meaning;
  (b)  Elements (packaging, branding and labeling)
  (C)Influencing factors;
    
   (d)Functions. 
      
12Distribution (a)Definition; 
   (b)  Channels of distribution (definition and types) 
   (c)Factors influencing choice of distribution channels 
   (d)  Functions of channel members. 
      
13Transportation (a)Meaning, mode, choice and importance; 
   (b) Documents used in transportation; 
   (c)Factors affecting choice of transportation 
     
14Warehousing (a) Meaning, types and functions. 
   (b) Activities in the warehouse 
      
15Market Unions and (a)Market Unions (Meaning and types) 
 Facilitators (b)Roles of Market Unions in local markets; 
   (c)  Market Facilitators – meaning, types and roles. 
     
16International (a) Meaning, importance/reasons and methods of engaging in 
 Marketing international marketing, 
     
   (b)Influencing factors; 
   (c) Guiding rules and regulations; 
     
17ICT in Marketing (a) E-Marketing (electronic marketing) – meaning, 
   ,importance, uses, ethics and abuses. 
      
18Entrepreneurship in (a)Meaning of entrepreneurship and entrepreneur; 
 Marketing (b)Sources of funds; 
   (c)  Factors affecting location of a market outlet; 
   (d)  Management of market outlets – purchase and supply of 
   goods and services; 
   (e)  Selling and bargaining skills; 
      
*Emphasis should be on practical   
       

WAEC Marketing Aims and Objectives

The aim of the WAEC Marketing examination is to test candidates:

(1).Knowledge, skills, concepts needed to practice marketing as a career.
(2).Ability to set up and manage a market outlet.
(3).Understanding of the roles of marketing in the economy

How to Download WAEC Marketing Syllabus 2021

The WAEC Marketing Syllabus Above is made available in PDF Format for download. To do this, look for the download button to download the syllabus directly to your phone or PC.

RECOMMENDED:

3 .  RECOMMENDED TEXTBOOKS

1)  Fundamentals of Marketing by O.O. Shokan – MAM Education Limited, Lagos.

2)   Commerce Textbook by G.A. Saka and Nnabuko J.O. – Emiola Publisher Ltd

3)   Marketing in Nigeria: Concepts, Principles and Decisions, 2nd Edition by B.A. Agbonifoh, O.E Ogwo, D.A. Nnolim, and A.D. Nkamnebe, (2007). – Afritowers Limited Publisher.

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