WAEC Marketing Syllabus 2022/2023 PDF. With WAEC Syllabus for Marketing candidates will be able to prepare effectively for the forthcoming WAEC Examination. Here, you will be given and guided on the current Syllabus for WAEC marketing scheme of work.
The PDD Marketing syllabus for WAEC at the Senior Secondary School level in Nigeria is made to test the student’s basic knowledge of marketingand privide the area of concentration. Read more about the scheme of work and keypoint for WAEC Marketing below.
It covers an overview of marketing, marketing concepts, marketing mix, consumer and organizational behavior, marketing management, and entrepreneurship. Read more on WAEC Marketing Syllabus hereunder.
We equally have WAEC Marketing Past Questions and Answers for Practic purposes.
New WAEC Syllabus for Marketing 2022 Updated
Introduction to Marketing
(a) Meaning;
(b) Explanation of basic terms in marketing: needs, wants, demands, product, exchange, transactions, and markets,
(c) Brief history of marketing in Nigeria;
| (d) Functions of marketing. | ||||
| 2 | Marketing Concepts | (a) | Meaning; | |
| (b) Various marketing concepts (production, product, selling, | ||||
| marketing and societal marketing). | ||||
| 3 | Marketing Mix and | (a) Meaning; | ||
| Marketing | (b) Elements (4 Ps); | |||
| Environment | ||||
| (c)i Explain Marketing Environment | ||||
| (c)ii Factors affecting marketing environment: | ||||
| – | political; | |||
| – | cultural; | |||
| – | religious; | |||
| – | economic; | |||
| – | technological; | |||
| – | social. | |||
| 4. | Products | (a) | Meaning; | |
| (b) Classification (Industrial goods, consumer goods, | ||||
| services, primary and secondary products and mineral | ||||
| products-oil and non oil; | ||||
| (c) Distinctions between classes of products. | ||||
| (d) Product Design* | ||||
| 5. | Markets | (a) Meaning; | ||
| (b) Classification: | ||||
| – | Consumer; | |||
| – Organization (industrial, reseller and government) | ||||
| 6. | Consumer and | (a) Meaning; | ||
| Organizational | ||||
| Behaviour | (b) | Influencing factors; | |
| (c) Decision process in logical order | |||
| 7. | Marketing Planning | (a)i Meaning, process and importance; | |
| and Research | ii Elements of marketing planning; | ||
| iii Information required for marketing planning | |||
| (b) Reasons for marketing planning and research. | |||
| (c) Utilization of feedback | |||
| 8 | Pricing | (a) Meaning; | |
| (b)i Strategies (haggling, cost-plus, demand and | |||
| competition); | |||
| ii Application of strategies* | |||
| (c) Price determinants. | |||
| 9 | Advertising | (a) | Definition; |
| (b) | Functions; | ||
| (c) Media – meaning, types, advantages and disadvantages. | |||
| (d) Production of sample adverts* | |||
| 10 | Sales Promotion | (a) Meaning and Functions; | |
| (b) Forms – price-off, coupons, salesmen competition, | |||
| loyalty schemes, premium offers, trade-in-allowance, | |||
| sampling, training schemes, and merchandising incentives. | |||
| 11 | Merchandising | (a) Meaning; | |
| (b) Elements (packaging, branding and labeling) | |||
| (C) | Influencing factors; | ||
| (d) | Functions. | |||||
| 12 | Distribution | (a) | Definition; | |||
| (b) Channels of distribution (definition and types) | ||||||
| (c) | Factors influencing choice of distribution channels | |||||
| (d) Functions of channel members. | ||||||
| 13 | Transportation | (a) | Meaning, mode, choice and importance; | |||
| (b) Documents used in transportation; | ||||||
| (c) | Factors affecting choice of transportation | |||||
| 14 | Warehousing | (a) Meaning, types and functions. | ||||
| (b) Activities in the warehouse | ||||||
| 15 | Market Unions and | (a) | Market Unions (Meaning and types) | |||
| Facilitators | (b) | Roles of Market Unions in local markets; | ||||
| (c) Market Facilitators – meaning, types and roles. | ||||||
| 16 | International | (a) Meaning, importance/reasons and methods of engaging in | ||||
| Marketing | international marketing, | |||||
| (b) | Influencing factors; | |||||
| (c) Guiding rules and regulations; | ||||||
| 17 | ICT in Marketing | (a) E-Marketing (electronic marketing) – meaning, | ||||
| ,importance, uses, ethics and abuses. | ||||||
| 18 | Entrepreneurship in | (a) | Meaning of entrepreneurship and entrepreneur; | |||
| Marketing | (b) | Sources of funds; | ||||
| (c) Factors affecting location of a market outlet; | ||||||
| (d) Management of market outlets – purchase and supply of | ||||||
| goods and services; | ||||||
| (e) Selling and bargaining skills; | ||||||
| *Emphasis should be on practical | ||||||
WAEC Marketing Aims and Objectives
The aim of the WAEC Marketing examination is to test candidates:
| (1). | Knowledge, skills, concepts needed to practice marketing as a career. |
| (2). | Ability to set up and manage a market outlet. |
| (3). | Understanding of the roles of marketing in the economy |
How to Download WAEC Marketing Syllabus 2022
The WAEC Marketing Syllabus Above is made available in PDF Format for download. To do this, look for the download button to download the syllabus directly to your phone or PC.
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3 . RECOMMENDED TEXTBOOKS FOR WAEC MARKETING
1) Fundamentals of Marketing by O.O. Shokan – MAM Education Limited, Lagos.
2) Commerce Textbook by G.A. Saka and Nnabuko J.O. – Emiola Publisher Ltd
3) Marketing in Nigeria: Concepts, Principles and Decisions, 2nd Edition by B.A. Agbonifoh, O.E Ogwo, D.A. Nnolim, and A.D. Nkamnebe, (2007). – Afritowers Limited Publisher.
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